We all know much  about what is ocurring in Japan today and how the Red Cross there supporting their needs. Now Apple has stepped up, too, by letting you donate to the Red Cross through iTunes. Below is a direct link:

iTunes Donate link to Red Cross

Apple will give 100% of the money to the Japan Relief Fund and will not take 30%, like all iTunes purchases. This is a great idea because you do not need to worry about scams and pulling out your credit card. Everything is set through your iTunes account.